Baby Kids Boutique

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Manjifiek beginnings...where it all began!

In 2013, after I became pregnant with my second son, I decided to trade my full-time job for full-time mom. Living so far from town made it difficult to commute every day and raising 2 boys in a car was just not fair to them.

Early 2014 my first born started attending preschool, so off to town I went again 3 times a week.

My mother-in-law suggested that I started selling Exclusive Imported Shoes to make a bit of extra money and to keep me occupied while my son was at preschool. And so Manjifiek Mooi was born.

For the first year, I literally sold shoes from my car boot, attended a lot of markets and became a sort of travelling salesperson. I rented a small office in town with a friend, and from there everything just boomed! Whilst visiting my hairdresser/friend at the end of 2014, she suggested that I apply to become a stockist for a well known baby clothing company.

 By early 2015 I was the sole agent for 8 exclusive baby range companies and as they say, the rest is history…

I moved to a bigger shop in 2017 with then,  someone I only barely knew (and who has now become a very dear friend).

My little girl was born in 2018 and by June 2019 I decided to start the online shop, mostly because I wanted to spend more time with my 3 kids and husband (who is my biggest supporter).

Recently my mother, Ronel, has joined my team, and together, we strive to provide the best quality baby and kids attire, locally made, with the best service we can offer.

Welcome to my new journey and thank you for being part of it!

– Kristine Dietrichsen